While most people tend to stick to what works for Valentine’s Day (ie. chocolate, flowers, jewelry for the ladies and lingerie for the men), others like to branch out from the norm and get creative. Cupid’s holiday is closing in on us, which means it’s time to wrack our brains and get shopping. Fret not — we’ve got a few suggestions for everyone on your list.
For him: 
Bottled in the perfect V-Day color, Eau de Lacoste Rouge ($69) is a great gift for the man in your life. The cologne is comprised of a blend of spices, including ginger, black pepper and cardamom. Not only is it a gift for him, but once you get a whiff of him, it’ll be a gift for you, too!
For the man who has it all, give him something that’ll make his day a little bit easier. Mission Belt produces belts unlike any other. With no holes and easy adjustment, these belts guarantee the perfect fit. We love this simple, sleek Chocolate belt ($34.95), which is made of leather. Furthermore, $1 of every belt sold goes to help fight global hunger and poverty through micro lending, meaning you’re not only giving a gift to your man, but to others in need, as well.
For Mr. Fashionable, consider giving him the dapperest gift around. Beau Ties offers men both ties and bow ties, all of which are unique and fun. Ranging in price from $40-$60, the array of shoppable items they have is impressive. Stick to their V-Day themed selections or venture to their more traditional options for the perfect gift for your guy.
Nat Sherman is the greatest spot to shop for any cigar-loving man. Present him with this Timeless 4 Cigar Assortment ($41.20), which includes the Churchill, #2, Hermoso and #5, and he’ll be one happy camper. These cigars were the original four from the Timeless Collection. This is one gift sure to put a smile on his face.
For her:
If your woman is in need of a gorgeous decorative box to fill with all the jewelry you’ll be getting her on Valentine’s Days to come, BotaniStix make a stunning Charcoal Chain Box ($40). The box is embedded with a pirate stone and comes in the timeless color of charcoal. It not only is great to look at, but can also be useful and functional.
Accessories can make or break an outfit. Help your lady make it work for Valentine’s Day with Suzi Roher‘s appropriately themed Love in Blue scarf ($290). The gorgeous Modal 7 silk scarf is plenty colorful, ensuring that it goes with just about anything, and also spells out just how you feel about your leading lady.
Techies can officially wig out with the arrival of elemoon (currently $199), the world’s first smart jewelry. The cuff, which is now available to pre-order, allows wearers to change its light design to match your outfits and occasions, and also alerts you to important phone calls and texts. Not only that, but it can help you find your phone, track your steps and so much more! Yea, the lucky girl that gets this for V-day is a real winner.
Jewelry tends to be a really coveted gift for Valentine’s Day, but sometimes it can be impersonal. Trollbeads fixes that solution with their customizable jewelry. You can add beads, charms, and precious stones to whatever type of jewelry you decide, making it specifically for your loved one. Show your girl just how much you care by creating a one-of-a-kind piece that reflects her personality!
For him or her:
An evening on the water is trés romantic. Luckily, Manhattan by Sail is offering some great gift options for guys and gals. Opt for the Wine Tasting Sail for the lady in your life, which will take place on their Shearwater Schooner. The sail will last for two hours, while you enjoy wine, cheese and charcuterie, and the company of wine experts. Each sail features a different selection, highlighting different trends, themes and countries. And men will totally dig the Craft Beer Sail on their Clipper City Tall Ship, where guests snack on meats, cheeses, and five amazing ales and lagers from New York’s own breweries. Sails usually retail for $95 but you can now use the code MBSVDAY15 to receive 10% off each ticket if you purchase before or on Valentine’s Day. 
Toy Closet NYC offers couples exciting gift options this Valentine’s Day. The Heartfelt Warming Massager ($15) allows users 30 minutes of heat for a relaxing and sensual V-Day massage. The easy to use massager can easily be reused by boiling for ten minutes. Pair it with some massage oil and candles and you’ve got yourself a nice evening!
You can never go wrong with the classics on Valentine’s Day. And Francois Payard knows his way around chocolate, which is why we love his special V-day offerings. Not only is he offering Chocolate Truffles ($18-$36), the ‘Kiss Me’ Collection ($55) featuring milk chocolate caramel fleur de sel lips and grand cru dark chocolate lips, and the ‘Passion’ Chocolate Collection ($48) featuring raspberry, dark chocolate, salted caramel and ginger chocolates, but the master chocolatier is offering more than just your typical box o’ chocolates. He is also featuring macarons in unique flavors and unbelievable chocolate cakes. When in doubt, chocolate is always the way to go.
For friends: 
The James Hotels and Daisy Knights have joined forces with their jewelry collaboration, inspired by the cities home to The James hotels. Their Friendship Bracelet ($79) is the perfect gift to show your gal pals you love ’em. Each color represents a different city (Chicago – green, New York – yellow, Miami – blue) so buy a bunch and stack them together!
Just in time for Valentine’s Day, Prosperity Candle has introduced its Carmine Red Forever Candle ($65). The holiday-appropriate candle is the newest addition to the company’s handcrafted line of candles, plus it comes with a lifetime of complimentary refills! Now that’s awesome. Additionally, the purchase of a candle helps to provide living wage work for the women artisans who make them. The candles come in five different delicious scents and is sure to make your bestie smile.
For a friend that’s a little lonely, you might want to cheer them up with Oatmeal and Rose Soap ($6) by Ms. Jannie’s Baby, which produces all natural skin products. The limited edition soap smells wonderfully of roses and uses botanicals for exfoliation. Additionally, oatmeal’s anti-inflammatory and antioxidant properties makes it great for all types of skin.
