Have you ever wanted a specific beauty product that wasn’t available on the market yet? Or discovered a skin-fortifying benefit from your favorite fruit or vegetable? Well, you’re not the only one. Now there’s a revolutionary beauty brand that wants your creative input. Instead of executives in boardrooms deciding what skincare products you need, Volition Beauty empowers the consumer by allowing them to create the products they need, then collectively, with other skincare enthusiasts, brings that product to life.
Co-founded in 2016 by beauty industry experts, Brandy Hoffman and Patricia Santos, Volition’s collaborative concept is turning your skincare dreams into a reality. So just how does their concept work? The consumer or “innovator” submits a skincare product idea that doesn’t exist within the skincare market yet. If the company thinks the product is feasible, Volition sends it off to top labs and chemists they’ve partnered with to develop the product. The product then gets crowdsourced to other beauty enthusiasts on their website. The most innovative products go on to become a part of the Volition Beauty brand. As the innovator of the product, you even make a commission on its sales.
The collaborative beauty brand offers numerous products including exfoliators, facial cleansers, serums, masks and moisturizers, many of which are vegan and gluten free. Volition also prides itself on providing results-driven, yet natural and cruelty-free products. I’m a big fan of serums, so I decided to sample their new Snow Mushroom Water Serum. Tremella fuciformis mushrooms, more commonly known as snow mushrooms, promote cell renewal and aids in our skin’s natural ability to produce collagen, preventing the signs of aging. In addition to cell renewal, snow mushrooms are extremely hydrating. They have the ability to hold nearly 500 times their weight in water. You heard that correctly: 500 times. Keidy, the innovator behind the Snow Mushroom Serum was tired of products full of chemicals that have been negatively impacting her skin. She wanted something natural and started researching. She discovered these magic mushrooms and submitted the idea. The rest is history! After only two weeks of using the light serum, my skin was more hydrated, softer and more supple. I incorporate the serum into my nightly routine, but it can be applied day or night.
I know aging is a part of life, but I have to admit, I’m always intrigued by products that claim to aid in slowing down the effects, at least where your skin is concerned. Hyaluronic acid is what’s trending these days for age-defying skincare. But Volition is creatively utilizing the natural molecule and combining it with celery. If green vegetables should be apart of our daily eating regimen, it makes perfect sense that it should also be incorporated into our daily skincare regimen, right? Volition Beauty recently launched a Celery Green Cream. The purifying cream’s innovator is none other than Olympic gold medal gymnast, Nastia Liukin. Using celery juice during her training years, Liukin believed the benefits would undoubtedly nourish the skin, as well. The Celery Green Cream is my favorite moisturizer right now. With hyaluronic acid and peptides, the light-weight cream helps minimizes the appearance of pores, evening out your skin tone. In addition to minimizing pores, the moisturizer helps fight against free radicals and toxic elements. It smells amazing, too. Plus, it’s light enough to use both day and night.
Whether it’s the Prismatic Luminizing Shield sunscreen, the Apple Cider Vinegar Resurfacing Pads or the Snow Mushroom Serum, Volition Beauty is revolutionizing the skincare market by not only utilizing natural, clean, and cruelty-free ingredients, but also by empowering women to imagine, create and market the products they need and want. Visit their website to hear more about the brand or to become the next innovator. The brand is also now available at Sephora stores nationwide!
