There are many things Americans have learned from the Brits over the years…how to conjure the perfect patronus, how to spice up your life, and how to brew the perfect cuppa tea. Now we can add another to that list. Smith & Sinclair, a London-based adult candy and confectionary brand is turning the way you drink alcohol on its head. Encouraging customers to “eat your drink,” Smith & Sinclair has developed gummy candies that contain as much alcohol as a cold beer.
Their cocktail gummies are 5% ABV and combine your favorite childhood nostalgia with your favorite flavors from adulthood. Cocktails like passionfruit mojitos, gin and tonics, and espresso martinis are all available in yummy gummy form – and make for an amazing alternative way to get a buzz. And if you’re abstaining, don’t worry, they also sell mocktail gummies!
And that’s not all. Smith & Sinclair also sells fun cocktail mixers like edible cocktail glitter and cocktail fizz. And right now, London has come to New York for a limited time with Smith & Sinclair’s first adult candy store pop-up at 66 Greenwich Avenue. Stop by any time from 11am-11pm now until December 22nd. Not only can you purchase these products and be the hit of any holiday party, but you can experience sensory activations like trying out edible fragrances, exploring taste vs. smell, and checking out deconstructed cocktails. Plus, there are fun Insta-worthy naught and nice photos ops inside.
One thing’s for sure, the British are onto something and I am completely on board.