Celebrating Spring with playful, eye catching color, APM Monaco’s new campaign features model/influencer Chiara Ferragni, who brings her expertise in all things social media (and 16 million followers) to the company. Inspired by the pop art movement, this kaleidoscope of colored gems are both fun and fresh, and boosts the spirits of the winter weary.
APM Monaco uses cubic zirconia stones, which maintains a sleek, expensive look while remaining relatively affordable. With an average sales price of $150, the variety of pieces range from being subtle enough to wear on an everyday basis to special enough to trot out for a special occasion.
In line with the playful elements of this collection, the launch party was a fun and girly celebration of all things Pop Art. Popcorn was served in adorable bright pink cups and accompanied by flutes of Veuve Clicquot. A claw crane machine straight out of an amusement park allowed guests to win an assortment of prizes, including candy, chocolate, and sample pieces from the collection. APM Monaco launches a brand new collection each month, constantly keeping their pieces relevant and on-trend. Check out everything they have to offer here: https://www.apm.mc/en/ or visit the flagship NYC location at 155 Spring Street.
