Welcome to New York City! Eddie Bauer has opened up shop in the Flatiron District with a pop-up shop that will be open to shoppers through the holiday season. The pop-up is then set to transform into a permanent flagship store that will open in the Spring of 2015.
Earlier this week, the pop-up opened up with a big bang and celebrity attendance. The evening featured cocktails, music and appearances by Vanessa Hudgens, Kelly Cutrone and Joe Zee. The celebration gave attendees an opportunity to check out the amazing Twitter-activated vending machine, which dispenses Eddie Bauer products, discounts and gift cards to those using social media using @eddiebauer #liveyouradventure. The vending machine will be available for the first two weeks of the pop-up shop.
In addition to outfitting New Yorkers with the highest quality of outdoor apparel and gear, the Eddie Bauer suit worn by Jim Whittaker, the first American to summit Mount Everest in 1963, will be on display in the store. The store is located at 100 5th Avenue and will be open through February 14th, 2015. Go live your adventure.
Twisted Talk: Are you a fan of Eddie Bauer apparel? Will you check out their new pop-up shop? Discuss below!
