ARTECHOUSE, the immersive art gallery that fuses together art and technology, recently debuted its latest exhibit, in conjunction with New York Fashion Week. Submerge, the immersive installation, was inspired by the Pantone Color of the Year, classic blue, and was developed in partnership with the Pantone Color Institute.
On display now through February 23rd, the digital art exhibit “use[s] color to affect the psyche and elicit powerful emotions. Our collaboration with Pantone offered us the opportunity to…truly submerge people into color, creating an unprecedented multisensory exploration where one would not only visually take in the color, but feel it all around them,” explains Chief Creative Office Sandro Kereselidze.
The installations at ARTECHOUSE encourage guests to sit and stay a while, taking in the surrounding images, that are constantly moving, evolving, and swirling all around them. Upstairs, you can check out the bar, which is currently serving some innovative classic blue cocktails to go along with the experience. Tickets range in price from $17-$24 and can be reserved in advance here.
