FAME by Alex Mitow is known for hosting innovative, food, art and music pop-ups in New York City, and this past weekend the company brought us Broth Fest, a fun, interactive broth-filled extravaganza. On Saturday, New Yorkers trekked through the rain to the South Street Seaport, where Sugarcube, an inflatable pavilion that looked, literally, like a giant sugarcube, enclosed the […]

            The beauty of a pop-up is in its chaotic, slap-dash spontaneity, and if rolling with culinary punches is your thang, then Alex Mitow’s All-American Diner: A Pop Up!, which took place at the now-closed Noah’s Ark deli on the Lower East Side over the Easter weekend, was the event for you. The hot dog […]

Everything’s popping up these days: Books. Kardashians. Your in-laws. But it’s undeniable that the pop-up du jour is in the form of the fly-by-night seat-of-its-pants restaurant. The latest candidate to the craze will be Alex Mitow’s All-American Diner: A Pop Up!, which will run April 17-20th in the the now-defunct Noah’s Ark deli (399 Grand Street). Once the home of […]