What is the biggest competitor of olive oil in America? Ignorance. So says participating members of two non-profit consortia, CEQ Italia and QVExtra!, from Italy and Spain who are dedicated to raising the standards of extra virgin olive oil produced and supported by the European Union. One of the main goals of both organizations is to change the way Americans […]

No doubt that olive oil is one of the staples in your kitchen. You probably use it almost every day, yet many people don’t know much about this delicious cooking necessity. Flavor Your Life is an ongoing campaign to help raise awareness of Extra Virgin Olive Oil from Europe here in the Northeast and we are excited to learn so […]

The European Olive Oil Council and the Italian government are touring the United States to spread the word about Flavor Your Life, a program designed to educate and raise awareness about the benefits and delicious possibilities found in Italian Extra Virgin Olive Oil. We couldn’t be happier to have been a part of their journey. This collaboration also served to […]