Til the Sun Comes Up — December 11, 2019 at 4:11 pm

The Beatles Pop Up in NYC for the Holidays

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NEW YORK, NEW YORK – DECEMBER 10: A view of atmosphere at The Beatles Pop-Up Shop launch for Holiday 2019 on December 10, 2019 in New York City. (Photo by Eugene Gologursky/Getty Images for Sony Music)

Here comes the sun! Thanks to a new licensing agreement for The Beatles merchandising right in North America with Sony Music’s The Thread Shop and Apple Corps, Ltd., a fun pop-up shop has made its way to the city. Now through December 22nd, you can shop all of the Beatles paraphanelia you can get your hands on, and immerse yourself in fun and unique Insta-worthy photo ops.

Just in time for the holidays, you can shop Beatles products like holiday sweaters, hats, scarves and ornaments to toys, turntables and even a retro pinball machine! You won’t be able to miss the pop-up, located at 163 Mercer Street, decked out in colorful Beatles imagery and lyrics. Once you step inside, you can strut your stuff along Abbey Road, poke your head inside an authentic England phone booth, and take your picture among album cover replicas. You can get Help! at the gift wrap station, strike a pose with a Beatle drum set, or relax for a minute amidst the 60s-inspired lounge.

The pop-up store is open from Mon-Thurs from 11am-7pm, Fri-Sat from 11am-8pm and Sundays from 12-7pm. If you can’t make it to the store, you can shop Beatles merchandise online at usastore.thebeatles.com.

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