Back in 1980, three musicians teamed up in California to create the best tasting juices and smoothies and started selling them out of their VW van. Today, that company is known as Odwalla, which is a nationally known brand using fresh fruits and veggies in their healthy line of drinks.
Last week, Odwalla kicked off the launch of Road to Our Roots, an interactive, nationwide van experience that aims to pay tribute to the brand’s humble beginnings and partnerships with influencers who embody the company’s spirit. The tour will be delivering immersive activations, along with its flavorful juices, smoothies and protein drinks, to local communities around the country.
While searching for key influencers to partner with, Odwalla sought out people and companies who represent the brand’s passions — health and wellness, food, art, culture and community. Style blogger Color Me Courtney, health and wellness expert Jessie Pavelka, photographer and artist Nico Guilis, and independent customizable bike company Solé Bicycles serve as partners for this nationwide tour, which we caught a glimpse of. Color Me Courtney created a colorful (duh) fruit photo display to take Insta-worthy photos, while Jessie Pavelka taught relaxing breathing exercises during the launch event.
- New York, NY – August 16-18
- Portland, OR – August 23-26
- Seattle, WA – August 28-September 8
- San Diego, CA – September 12-16
- San Francisco, CA – September 19-23, October 12-14
- Los Angeles, CA – September 25-October 7
- Atlanta, GA – October 23-28
