I don’t know where your mind went upon reading the title, but it goes to show the trendy New York eye-wear brand, Tortoise & Blonde really knows how to catch your attention. Having opened up a pop-up shop in Broadway’s Urban Outfitters on July 18th, T&B has proved convenient to those in need of hip, prescription glasses. You see, it’s not like most retailers where you purchase the frames and then take them somewhere else; Tortoise & Blonde has a whole team of eyewear experts, ready to assist, place, and ship to you, all within 3-5 days.
With a collection of 35, extremely affordable prices ranging from $97-$177, and collaborations with trendy artists such as Ra Ra Riot, the shop is sure to be a success. And the location of the store couldn’t be more convenient, both Urban Outfitters and T&B appeal to a similar audience: fashionable, young adults who like to look fresh at reasonable prices. Tortoise & Blonde will remain in its Broadway home, so now you can see clearly as you search the racks of soft cotton t’s, high waist denim, and crop tops galore.
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